WE MAKE BOLD, FEEL-GOOD PIECES FOR PEOPLE WHO DO THEIR OWN THING. NO RULES, JUST WHATEVER FEELS
At Whatever! Makes You Happy, we believe happiness should never be hard to find. Born from a love of pop culture and the fandoms that bring people together, our brand delivers joy through bags, jewelry, small accessories, and blind boxes designed to surprise and delight.
Founded in Southern California by industry veterans Liz Desilva and Derrick Baca, Whatever! is more than a brand—it’s a community. We are fans first, passionate about the worlds and characters that inspire us, and we’re committed to working hand-in-hand with partners, creators and fans around the globe.
In an age where bad news is only a click away, Whatever! exists to infuse everyday life with fun, positivity, and a spark of the unexpected. We take pride in offering high-quality products at affordable prices, all crafted with innovation, attention to detail, and a touch of storytelling magic. Drawing inspiration from the vibrant Tokyo aesthetic, our designs celebrate the little surprises, inside jokes, and “if you know, you know” (IYKYK) moments that make fandom so special.
From cozy neighborhood shops to major retailers, we welcome all partners who share our passion for happiness and pop culture. Whether big or small, every company that joins us becomes part of our happy family. At the heart of Whatever! is our promise: to put fans first, support our partners, and deliver happiness—one product at a time. And always remember to do WHATEVER! MAKES YOU HAPPY!
MEET THE FOUNDERS
DERRICK BACA
LIZ DESILVA
Derrick Baca is the Chief Merchandising & Innovation Officer at Whatever! Company, and the Co-Founder of Whatever! Makes You Happy, with nearly three decades of leadership experience in licensing, merchandising, and retail strategy. Formerly Senior Vice President of Creative, Innovation and Vision of Loungefly, EVP of Licensing at Hybrid Apparel and a key merchant at Hot Topic, Derrick has partnered with the world’s leading studios, record labels, and brands to bring exclusive, trend-driven products to market. His career is defined by building fan-first experiences, scaling businesses, and setting industry trends that connect pop culture with consumers worldwide. " If you love what you do, you'll never work a day in your life." "Stay nerdy my friends!"
Liz DeSilva is the Chief Creative Officer at Whatever! Company and the Co-Founder of Whatever! Makes You Happy. She is seasoned creative director and designer renowned for her innovative work in licensed merchandise and collectible accessories. Formerly Senior Vice President of Creative, Innovation and Vision of Loungefly, VP of Creative at Hybrid Apparel and head designer at multiple apparel companies, Liz is known for her vibrant aesthetic and ability to create outside the confines of style guides. Her approach merges nostalgia, trend, and fan culture. Liz is now focused on continuing her mission of crafting collectible fan‑first design experiences that bring happiness and a relief from the challenges of adulting. “When in doubt… do Whatever makes you happy!"